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Kappa is the sportswear brand dedicated to active and dynamic people who, when practicing sports, need a technical and functional clothing with a modern, engaging and coloured style. The Kappa brand was created in 1969. It symbolizes KAPPA's idea of sportsmanship and freedom for men and women. In 1979 Kappa sponsored for the first time in Italy a famous football team, Juventus. During the Olympic Games in Los Angeles in 1984, U.S. athletes wore Kappa sportswear.